You want to remove your personal data from data brokers and search results. Services include Incogni, CrabClear, DeleteMe, Optery, Delatad and Data Knight. They do not all work in the same way. This comparison looks at coverage, subscriptions versus one-off payments, language and jurisdiction to help you choose an approach that fits your situation.
This comparison is published by Data Knight, one of the services discussed. The French source recorded competitor prices on 5 May 2026. Those historical figures are not a current quote: check each provider's official pricing, regional availability and terms before paying.
For a France-focused selection, see our comparison of Incogni alternatives in France.
Why these services exist
Your name, address, phone number, email and professional profile can circulate among data brokers that collect and resell information. Search results may expose the source pages, while data breaches can reveal additional information about your email address. You can submit removal requests yourself, or delegate eligible requests to a specialist service.
Start with our digital footprint and GDPR erasure guide, our explanation of data brokers and GDPR Article 17. For a decision framework, read how to choose a digital identity protection service.
The market: recurring and one-off services
| Model | How it works | Examples to investigate |
|---|---|---|
| Recurring subscription | You pay for ongoing requests and monitoring within the plan's scope. | Incogni, CrabClear, DeleteMe, Optery, OneRep, PrivacyBee |
| One-off payment | You pay for a defined set of requests or an individual URL. | Delatad, NetClearer, Data Knight Removal |
| Mixed model | A service offers both one-off work and ongoing protection. | Data Knight, NetClearer |
Each model can make sense. The relevant question is what is included for the information you actually want removed.
Incogni: an international broker-removal service
Incogni is a Surfshark service. Its plans focus on data broker removal, with different levels of coverage and options for households or custom requests.
The source comparison listed Standard, Unlimited, Family and Family Unlimited plans. Check the official pricing page for the current price in your country, number of people covered, renewal terms and availability of custom requests. A headline broker count is not proof that every source holds information about you.
CrabClear: another service to compare
CrabClear markets data broker removal with individual and family options. Compare the current source list, supported countries and follow-up process on its official site.
The original comparison mentioned a launch offer. Introductory prices can differ from renewal prices, so compare the amount you will pay over the period you actually need. Review the privacy policy for processing locations and subprocessors rather than inferring them from the company's location.
DeleteMe: established data removal support
DeleteMe, operated by Abine, has offered personal data removal services since 2010. Its approach includes specialist support and reporting.
Individual, couple, family and multi-year options may differ by market. Check the official plans, particularly whether the service covers your country and the websites that expose your information.
Optery: checking exposure before paying
Optery offers a free option alongside paid plans. A free exposure report can help you assess where your information appears and whether guided manual opt-outs are enough.
The source comparison listed Free, Core, Extended and Ultimate tiers. Consult Optery's pricing for the current limits, countries, broker lists and support included at each level. A free scan and a paid removal service are different products.
French providers: Delatad and NetClearer
Delatad offers services relating to online records and search visibility. The source comparison described per-link billing and follow-up. Verify current terms, the kinds of records accepted and what happens if a page reappears.
NetClearer offers removal and search-related services, with prices that depend on the work requested. Check its pricing page for unit prices, bundles, subscriptions and any minimum commitment.
For both providers, establish whether the quoted work is removal from the source, delisting from Google, or both. Do not assume that a search-result service includes a broad data broker programme or social account cleanup. Equally, do not assume a service lacks a feature without checking its current scope.
Where does Data Knight fit?
Our approach combines a free assessment with a choice of removal plans.
1. See your assessment before choosing a paid plan. A free scan checks supported public-web sources, brokers and known breach information. It gives you a basis for deciding what to do next. A breach finding is a security signal; it does not mean a leaked database can be erased.
2. Check several identifiers in the free assessment. You can include up to 3 email addresses and 2 phone numbers, plus an optional LinkedIn profile, within the free Standard assessment. Competing services have their own limits; compare the free scan limits separately from those of a paid subscription.
3. Choose one-off Removal or Always-on Protection.
- Removal: €9.99 once. Authorise GDPR erasure requests to eligible brokers identified in your assessment, plus 5 targeted requests for URLs you choose.
- Always-on Protection: €5.99/month or €59.90/year. Ongoing monitoring and eligible follow-up requests, social account analysis within the supported platform scope, and unlimited targeted requests under the plan's terms.
Check current pricing and included features before buying. Recipients assess requests and may have a lawful reason to retain some information; payment does not guarantee every record disappears.
4. A service developed in France. Data Knight provides French-language support and an English interface. Its privacy policy explains processing and service providers. Location alone does not establish GDPR compliance or guarantee that every operation remains within one country.
Comparison checklist
| Service | Model to compare | What to check before choosing |
|---|---|---|
| Data Knight Removal | €9.99 one-off | Assessment findings, eligible broker requests and 5 targeted requests |
| Data Knight Always-on Protection | €59.90/year or €5.99/month | Monitoring, social platform scope and ongoing requests |
| Incogni | Subscription | Country coverage, plan limits and custom requests |
| CrabClear | Subscription | Broker coverage, household limits and renewal price |
| DeleteMe | Subscription | Supported markets, reporting and support |
| Optery | Free and paid tiers | Difference between exposure reports and managed removal |
| Delatad | Check per-link terms | Source removal versus search delisting and follow-up |
| NetClearer | Check current unit and recurring plans | Included URLs, commitment and treatment scope |
For every provider, read its language support, privacy policy, processors, cancellation rules and evidence of completed work. A large source count does not substitute for coverage of the sites that concern you.
Which service fits your situation?
You want to see where your information appears for free. Start with a Data Knight assessment, or compare an available free report such as Optery's. You can decide whether to pay afterwards. Our digital footprint introduction explains the basics.
You need a defined one-off cleanup. Data Knight Removal costs €9.99 for eligible broker requests from the assessment and 5 targeted requests. Check that your actual targets fit that scope.
You want recurring monitoring. Compare Data Knight Always-on Protection with subscription alternatives on coverage, follow-up, renewal cost and ease of cancellation. Ongoing monitoring is useful when your data may reappear.
You live in the United States or have international exposure. Check providers with source lists and availability suited to those markets. Ask about the precise websites involved rather than treating the provider's home country as a coverage guarantee.
Our view
There is no universal best service. Choose according to your exposure, your needs and your budget. Our free assessment helps you see the findings first and make a more informed decision.
Want to check your online exposure? Start a free scan, without a payment card. Then use Remove my data to choose eligible targets and authorise requests.
Official provider pages: Incogni, CrabClear, DeleteMe, Optery, Delatad, NetClearer.
Read next: Choosing a digital identity protection service · Data removal service guide · Removing information from data brokers · Digital footprint and GDPR erasure
Quick FAQ
Which service lets me start for free?
Data Knight offers an assessment without a payment card. Optery also offers a free tier. Check what each report covers and whether the next step is a guided manual request or a paid managed service.
Should I choose a subscription or a one-off removal service?
A one-off payment suits a defined need. A subscription becomes more relevant when information may reappear and you want further checks, requests and ongoing follow-up.
What matters most for a European resident?
Check coverage of the brokers that concern you, the handling of GDPR-based requests, where your information is processed and the transparency of follow-up. The advertised number of sources is not enough on its own.
